Established my career with National Geographic, Radical Media, and Wieden & Kennedy. Since then, creativity and craft have been at the heart of what inspires and motivates me.

With 15+ years leading live-action and integrated production across technology and global brands — from Apple product launches and Olympic campaigns for VISA to AI wearables at Meta — I've built a proven track record owning projects from brief through delivery. I thrive at the intersection of creative and executional rigor, bringing structure to ambiguity, aligning complex teams across product, marketing, engineering, and legal, and translating complex technology into clear, compelling storytelling — with hands-on experience navigating AI's evolving role in how stories get made.

I lead by example, mentor with humility, and listen with curiosity.